“Brand New Dae” is the newest project from Dayton, Ohio rapper Shamon Dae (formerly known as Cardiac) and a follow-up to his debut 2014 mixtape “28 Beats Later” under The Administrative Music Group, co-founded by Shamon and fellow rapper Phillip Nickelz. On that particular project, Shamon showcased his superb rapping abilities over, excluding the intro, 25 tracks (despite its title, which is actually a clever reference to the “28 Days Later” zombie horror duology, he doesn’t actually rap over 28 beats) of varying subject matter, instrumentals and guest features. Following the release of “28 Beats Later”, he became a YouTube content creator, posting new tracks, freestyles, song and music video reactions to indie artists and even motivational discussions on pursuing one’s dreams, particularly in music.
The subject of pursuing dreams permeates throughout “Brand New Dae”, as a majority of the album’s songs is centered on this common but still (for me) deeply personal theme. However, as the title suggests, the main focus of this album is Shamon’s artistic growth over the six-year gap between this project and “28 Beats Later”.
It’s easy to imagine the pressure an artist undergoes delivering something of value after a seemingly long absence. On the album’s intro, which features a dramatic, piano-driven beat (with an EXCELLENT trap-based beat-drop near the end) produced by Dre Manuel, Shamon addresses this issue to his listeners (“I will never put out product that is not up to a standard and up to par”). He follows this with an impressively poetic verse where he raps about how the turbulence in his environment shaped him to the man he is today and how he hopes to leave his mark on that same environment (“Some balance out the ice with the pills / I balance with the pen and the steel, That’s how reality feel / Through my eyes, I see my unborn with limitless skills / I was birthed from the dirt, so the return is just part of the deal”). I’m aware that some people avoid listening to intros simply because they want to get to the ‘first song’, but believe me: this is one of the best intros you’ll hear on an album ALL YEAR!
With the exception of production, the aforementioned six-year gap between projects feels almost non-existent thanks to Shamon’s top-notch lyricism. He maneuvers through each instrumental effortlessly with well-thought-out bars and well-executed delivery. Compared to the flat-out bar-fests of “28 Beats Later”, Shamon’s lyrics and subject matter are more thoughtful and mature, but with the same wit and charisma that made his last mixtape so entertaining.
As expected, there are a few motivational joints, like the track “All my Dreams” which has a breezy, optimistic instrumental from Sunny Lexington, heartfelt bars from Shamon about moving forward towards your goals and not letting your past mistakes obstruct you from achieving them (“You can….live in the past or let it fly away/ Let it hold you back or find another way / Doin’ better now, can’t live for yesterday / Baby, it’s a new year, Cheers for another day”) and a DOPE hook from guest performer Que’b Barksdale (I really dug his opening lines: “See, we just on some other shit / Ballin’ like Michael minus the bullshit”)
Another great motivational track is “Winner”, the final track and lead single off the album where Dre Manuel delivers a beat equally dramatic to his work on “Intro” AND a sung hook (didn’t see that one coming!), along with excerpts from a NBA-themed interview and appropriately passionate lyrics from Shamon himself. I really loved how he shouted out Michael Jordan and bonafide b-ball lover Spike Lee in the second verse (“Everybody want to be just like Mike / And have their story on the big screen, directed by Spike”). You can also interpret that second line as a reference to the late, great Kobe Bryant since Spike made a really decent documentary on him back in 2009 called “Kobe Doin’ Work”.
There’s also a few laid-back, R&B-esque cuts for the ladies, like the EXQUISITE “Excuse Me Miss” featuring guest crooner Big Kwan Don. Like the Jay-Z/ Pharrell collabo track of the same name, this song deals with love at first sight, and I dug how Shamon presents himself to the woman presently in his peripherals as someone who’s worked hard for the success he attained and wants to share it with her. I really appreciated the decision made to give Big Kwan Don (who I thought was delegated solely to hook duties) his OWN VERSE near the end of the song which, despite its short length, he slayed! Another R&B-esque standout was the song “Pain & Pleasure”, which incorporates a moody, nocturnal beat (I dug how the female vocals were brought into the mix from the beginning of the track) and the all-too-familiar theme of infidelity. Here, Shamon raps about the lust he feels for a woman already in a relationship, and though both parties are aware they’re doing the wrong thing, the woman herself (who sings on the hook) continually assures him: “Don’t complicate it, baby. Just let it breathe”. As a morally complex look at cheating, this song really clicked with me!
We also get a couple of bangers on this album (a far departure from the large amount on “28 Beats Later”), the first being “50 After 50” which, at first, I thought was going to involve Shamon calling himself the next 50 Cent, but actually, as stated in its catchy-ass hook, deals with him living the daily grind he raps about and not saying it merely to get attention (“50 after 50, hundred after hundred / They just talk about it, real niggaz run it”).
The second banger, “Show Me”, finds Shamon in full braggadocious mode as he raps on the first verse about living life to the absolute fullest and getting your girl to strip down and drop it low in front of him and his crew! Alongside Shamon are guest rapper K. Carter and fellow Administrative Music Group emcee Phillip Nickelz, both of whom deliver cocky, crass and ultimately entertaining-as-hell verses. I imagine some listeners may find this track out of place with the songs preceding it, but as a throwback of sorts to “28 Beats Later”, Administration reunion of sorts and a simple, non-serious song to wild out to (the marching band-inspired beat from Dre Manuel is evident of that), this was a welcome change of pace.
Overall, I really enjoyed “Brand New Dae”. Though thematically and sonically, there wasn’t anything unique or out of the ordinary, the overall cohesiveness of the album, coupled with the consistency presented in its tracklist with regard to lyrics, themes and production, made for a truly satisfactory listening experience. Shamon Dae showed himself to be a truly gifted emcee on this album, and here’s hoping we get another great project from the Ohio native in the near-future! If you love quality in your rap music, then by all means, give “Brand New Dae” a listen!
OVERALL RATING: Decent to strong 4 out of 5 stars.
“Brand New Dae” is now available on iTunes, Spotify, Tidal, Pandora and most streaming platforms.